Recently, hundreds of Jiefang J7 tractors were gathered at the port in an orderly manner, ready to be delivered to overseas users. From the domestic to the world, the export of hundreds of Jiefang J7 tractors shows that the independent high-end heavy trucks of Jiefang brand have won recognition in overseas markets, and FAW Jiefang is accelerating towards a new journey of "world class".
In recent years, FAW Jiefang has continued to increase the development of overseas markets and achieved remarkable sales growth. In 2022, the number of exports increased by 86.7% over 2021, achieving a jump in overseas export sales. Up to now, Jiefangs products have been exported to 80 countries and regions in Southeast Asia, Central Asia, Africa, Latin America, Eastern Europe, etc. The export products cover heavy, medium and light models such as JH6, J6P, HanV, JK6, J6L and Tiger V. There are 19 overseas KD assembly plants in 14 countries such as South Africa, Mexico, Tanzania, Kenya, Nigeria, the Philippines and Vietnam, and KD exports account for more than 60%.
In the face of differentiated demand in overseas markets, FAW Jiefang adheres to the marketing concept of "customer-centric, goal-oriented, satisfaction as the standard, and innovation-driven", goes deep into the front line of the market, carries out detailed market research, collects feedback specific information, constantly crafts products, and carries out targeted development according to the needs of overseas high-end tractor users. The export Jiefang J7, matching Jiefang autonomous powertrain, has the characteristics of high reliability, high comfort and high economy. Once launched, it has obtained more than 3,000 overseas user booking orders and obtained a good market response.
At the same time, in order to dispel the concerns of overseas users in purchasing vehicles, FAW Jiefang has continuously improved its service guarantee work, actively practiced high-quality marketing, vigorously promoted the construction of overseas spare parts centers in recent years, formulated targeted spare parts reserve policies, eliminated the concerns of spare parts backlog in spare parts centers, and greatly increased the variety and quantity of spare parts reserve in overseas markets. Greatly improve the service response speed in overseas markets. The large-scale export of Jiefang J7 once again proves FAW Jiefang's product strength and complete service and spare parts support system.
At present, FAW Jiefang has formed a systematic competitiveness in the global market, and its overseas business is thriving and entering a period of rapid growth. In the future, FAW Jiefang will accelerate its overseas layout, continuously improve its product competitiveness and brand influence in the international market, and let more Chinese trucks go to the world!
